Hey there. Seth here.

I’m a designer, strategist, writer, organizational leader, and educator. Currently, I’m working at IBM Design in Austin, Texas, designing and delivering active learning experiences to people around the world during a new era of design-led innovation within the largest technology company on earth.

Like most Wisconsin natives, I’m a connoisseur of beer and cheese, but I’m also adept at identifying typefaces in film titles — much to the annoyance of those seated nearby. Through my volunteer work, I strive to help emerging designers bridge the gaps between education and professional practice. I speak frequently at universities and design organizations around the nation and have held adjunct faculty positions at colleges in Los Angeles and Minneapolis. I am a past president of the Minnesota chapter of AIGA, the professional association for design, and currently serve on AIGA's national chapter advisory council.