Hello,
I’m Seth.



I’m a…

Hello,
I’m Seth.



I’m a…

Hello,
I’m Seth.



I’m a…

Designer

Design leader

Design educator

Infectious optimist

Designer

Design leader

Design educator

Infectious optimist

Designer

Design leader

Design educator

Infectious optimist

Currently, I’m leading design for enterprise insight transformation at IBM, teaching at the Parsons School of Design, volunteering for AIGA, and helping to build the next generation of design leaders.

Currently, I’m leading design for enterprise insight transformation at IBM, teaching at the Parsons School of Design, volunteering for AIGA, and helping to build the next generation of design leaders.

Currently, I’m leading design for enterprise insight transformation at IBM, teaching at the Parsons School of Design, volunteering for AIGA, and helping to build the next generation of design leaders.

I love…

I love…

I love…

Reason

Kindness

Courtesy

Integrity

Action

Listening

Reason

Kindness

Courtesy

Integrity

Action

Listening

Directness

Clarity

Humility

Alignment

Big type

Serendipity

Reason

Kindness

Courtesy

Integrity

Action

Listening

Outcomes

Clarity

Humility

Alignment

Big type

Serendipity

Outcomes

Clarity

Humility

Alignment

Big type

Serendipity

Business outcomes,

using design.

Business outcomes,

using design.

Business outcomes,

using design.

To me, design leadership is business leadership so that designers are advantaged to deliver market outcomes.

To me, design leadership is business leadership so that designers are advantaged to deliver market outcomes.

To me, design leadership is business leadership so that designers are advantaged to deliver market outcomes.


I believe…

Design is a strategic force that creates competitive advantage.


I believe…

Design is a strategic force that creates competitive advantage.


I believe…

Design is a strategic force that creates competitive advantage.


I believe…

Creativity has enormous power to defeat habit.


I believe…

Creativity has enormous power to defeat habit.


I believe…

Creativity has enormous power to defeat habit.


I believe…

Leadership is about leveraging the trust of those who choose to follow.


I believe…

Leadership is about leveraging the trust of those who choose to follow.


I believe…

Leadership is about leveraging the trust of those who choose to follow.


I believe…

Pragmatism, not purism. Progress, not perfection.



I believe…

Pragmatism, not purism. Progress, not perfection.



I believe…

Pragmatism, not purism. Progress, not perfection.



I believe…

The era of the lone genius is over. We’re now the era of the diverse team.


I believe…

The era of the lone genius is over. We’re now the era of the diverse team.


I believe…

The era of the lone genius is over. We’re now the era of the diverse team.

I’d love to hear
from you.


It’s best to find me on LinkedIn.

I’d love to hear
from you.


It’s best to find me on LinkedIn.

I’d love to hear
from you.


It’s best to find me on LinkedIn.

The role of the designer is that of a very good, thoughtful host anticipating the needs of their guests.

—Ray and Charles Eames

The role of the designer is that of a very good, thoughtful host anticipating the needs of their guests.

—Ray and Charles Eames

The role of the designer is that of a very good, thoughtful host anticipating the needs of their guests.

—Ray and Charles Eames