Hello,
I’m Seth.
I’m a…
Hello,
I’m Seth.
I’m a…
Hello,
I’m Seth.
I’m a…


Designer
Design leader
Design executive
Perennial optimist
Designer
Design leader
Design executive
Perennial optimist
Designer
Design leader
Design executive
Perennial optimist
I love…
I love…
Reason
Kindness
Courtesy
Integrity
Action
Listening
Reason
Kindness
Courtesy
Integrity
Action
Listening
Directness
Clarity
Humility
Alignment
Big type
Serendipity
Reason
Kindness
Courtesy
Integrity
Action
Listening
Outcomes
Clarity
Humility
Alignment
Big type
Serendipity
Outcomes
Clarity
Humility
Alignment
Big type
Serendipity
Business
outcomes,
using design.
Business
outcomes,
using design.
I’ve never been one to lead with “what it looks like” or even “how it works.” To me, design leadership is business leadership so that designers are advantaged to deliver market outcomes using our unique skills and perspectives.
I’ve never been one to lead with “what it looks like” or even “how it works.” To me, design leadership is business leadership so that designers are advantaged to deliver market outcomes using our unique skills and perspectives.
I believe…
Creativity has
enormous power
to defeat habit.
I believe…
Creativity has
enormous power
to defeat habit.
I believe…
Creativity has
enormous power
to defeat habit.


I believe…
Leadership is not
about the use of
power; it’s about
leveraging trust.
I believe:
Leadership is not about the use of power; it’s about the leverage of trust.
I believe…
Leadership is not
about the use of
power; it’s about
leveraging trust.


I believe…
Pragmatism,
not purism.
Progress,
not perfection.
I believe…
Pragmatism,
not purism.
Progress,
not perfection.
I believe…
Pragmatism,
not purism.
Progress,
not perfection.


I believe…
The era of the
lone genius is over.
We’re now the era
of the diverse team.
I believe…
The era of the lone genius is over. We’re now the era
of the diverse team.
I believe…
The era of the
lone genius is over.
We’re now the era
of the diverse team.
“The role of the
designer is that
of a very good,
thoughtful host
anticipating the
needs of their
guests.”
—Ray and Charles Eames
“The role of the
designer is that
of a very good,
thoughtful host
anticipating the
needs of their
guests.”
—Ray and Charles Eames
“The role of the
designer is that
of a very good,
thoughtful host
anticipating the
needs of their
guests.”
—Ray and Charles Eames