Hello,
I’m Seth.



I’m a…

Hello,
I’m Seth.



I’m a…

Hello,
I’m Seth.



I’m a…

Designer

Design leader

Design educator

Perennial optimist

Designer

Design leader

Design educator

Perennial optimist

Designer

Design leader

Design educator

Perennial optimist

Currently, I’m leading design for enterprise insight transformation at IBM, teaching at the Parsons School of Design, volunteering for AIGA, and helping build the next generation of design leaders.

Currently I’m leading design for enterprise insight transformation at IBM, teaching at the Parsons School of Design, volunteering for AIGA, and helping build the next generation of design leaders.

Currently I’m leading design for enterprise insight transformation at IBM, teaching at the Parsons School of Design, volunteering for AIGA, and helping build the next generation of design leaders.

I love…

I love…

Reason

Kindness

Courtesy

Integrity

Action

Listening

Reason

Kindness

Courtesy

Integrity

Action

Listening

Directness

Clarity

Humility

Alignment

Big type

Serendipity

Reason

Kindness

Courtesy

Integrity

Action

Listening

Outcomes

Clarity

Humility

Alignment

Big type

Serendipity

Outcomes

Clarity

Humility

Alignment

Big type

Serendipity

Business

outcomes,

using design.

Business

outcomes,

using design.

To me, design leadership is business leadership so that designers are advantaged to deliver market outcomes using our unique skills and perspectives.


I believe…

Creativity has
enormous power
to defeat habit.


I believe…

Creativity has
enormous power
to defeat habit.


I believe…

Creativity has
enormous power
to defeat habit.


I believe…

Leadership is not

about the use of

power; it’s about

leveraging trust.


I believe:

Leadership is not about the use of power; it’s about the leverage of trust.



I believe…

Leadership is not

about the use of

power; it’s about

leveraging trust.


I believe…

Pragmatism,

not purism.
Progress,
not perfection.



I believe…

Pragmatism,

not purism.
Progress,
not perfection.



I believe…

Pragmatism,

not purism.
Progress,
not perfection.



I believe…

The era of the

lone genius is over.

We’re now the era

of the diverse team.


I believe…

The era of the lone genius is over. We’re now the era

of the diverse team.



I believe…

The era of the

lone genius is over.

We’re now the era

of the diverse team.

I’d love to
hear from you.


It’s best to find me on LinkedIn.

I’d love to hear from you.


It’s best to find me on LinkedIn.

I’d love to
hear from you.


It’s best to find me on LinkedIn.

“The role of the

designer is that

of a very good,

thoughtful host

anticipating the

needs of their

guests.”

—Ray and Charles Eames

“The role of the

designer is that

of a very good,

thoughtful host

anticipating the

needs of their

guests.”

—Ray and Charles Eames

“The role of the

designer is that

of a very good,

thoughtful host

anticipating the

needs of their

guests.”


—Ray and Charles Eames